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What does the document contain?

1
Building a solution to better leverage user interaction data from Google Analytics 360
2
Enabling targetable and meaningful segmentation for improved recommendations
3
Setting off this European airline on its data-driven journey to improving customer experience, resulting in +70M yearly sales uplift
4
Achieving a +21% increase in post-booking ancillary conversion rates and improving customer retention rates by 92%
Wizz Air Case Study

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