What does the document contain?
![1](https://cdn.prod.website-files.com/64d4fcb1399fbd4505c91827/64df370c8b62810ad618ea22_1.svg)
Building a smart ML-based data analysis solution to inform Praktiker's product portfolio expansion
![2](https://cdn.prod.website-files.com/64d4fcb1399fbd4505c91827/64df36d0a76ce0643cc68282_2.svg)
Analyzing, filtering, categorizing, and labelling vast volumes of search data
![3](https://cdn.prod.website-files.com/64d4fcb1399fbd4505c91827/64df36d03d7b944c8a70f10e_3.svg)
Delivering an intuitive, visual representation of clusters to support business decision-making
![4](https://cdn.prod.website-files.com/64d4fcb1399fbd4505c91827/64df36d1f7b655c8944797e5_4.svg)
Improving the effectiveness of Praktiker's product catalog to increase income