Benefits

Quick Start and Enhanced Data Management: Initiate swiftly with ready-to-use code and projects on Google Cloud Platform. Transform GA360 events into actionable features efficiently.

Comprehensive Model Control and Seamless Operation: Track models with Managed Experiment Tracking and Model Registry services. Enjoy full ownership of the model and data, along with seamless deployment within the platform infrastructure.

Insight-Driven Decision Making: Utilize a customer-facing dashboard to gain valuable insights, aiding in informed and strategic marketing decisions.

About the Solution

Cost-Efficiency and Clarity

Utilize your data for precise market segmentation in marketing and service delivery, maintaining a competitive advantage. The process involves mining and cleansing data to focus on the most accurate and relevant customer information, removing unnecessary clutter.

Enhanced Customer Insight

With clear customer segmentation and contact profiling, gain a deeper understanding of who your customers are, their locations, and their needs.

Technical Simplifications

Full Suite Solution

The Customer Segmentation blueprint offers more than just a model. It's a comprehensive suite that enables leveraging a built-in dashboard for creating and analyzing customer segments.

Google Marketing Ecosystem Integration

Activate predictions directly in the Google Marketing Ecosystem by uploading suggested treatments to Google Analytics, facilitating the creation of specific, personalized campaigns for different customer segments.

Customer Segmentation: Advanced Analytics for Targeted Marketing
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